naah is a slow fashion brand. Each piece is uniquely designed with the customer and crafted for the customer, no mass production is involved. 

naah was conceived with a zero-waste approach. The yarns are sourced in local markets and combined to alternative materials, like upcycled plastic grocery bags that are turned into yarn.

In addition to that, all unused samples get unravelled and transformed into something new.

Crochet used to be one of my favourite hobbies as a kid, I was taught by my mum.
I picked it up again during lockdown and it helped me finding purpose when everything felt pointless.

That's how naah was born.